By Bockarie Musa
Ministry of Public Administration and Political Affairs has launched a robust Public awareness campaigns on his Public Service Reforms using various communication channels such as Radio, Television, Social Media, Newspapers, and Community Outreach Programs .
The programme brought stakeholders together to discuss the Ministry’s activities and the importance of communicating public service reforms effectively to citizens.
The agenda included presentations on activities undertaken by MoPAPA under the Civil Service Reform component of the Multi-Annual Programme Estimate (MAPE), as well as a keynote statement on the European Union’s overall support to the Ministry through the programme.
The programme was also designed to provide an opportunity for participants, including members of the media and citizens, to ask questions and seek clarification on the ongoing reform process.
The use of multiple communication platforms is expected to help extend the reach of information beyond government institutions, ensuring that citizens in communities across the country are better informed about the objectives, progress, and expected benefits of public service reforms.
Radio and television broadcasts, newspaper publications, social media engagement, and community outreach activities are expected to play important roles in promoting public awareness and encouraging dialogue between government institutions and the public.
The initiative underscores the importance of effective communication, transparency, and citizen engagement in implementing public sector reforms. By keeping the public informed, the Ministry aims to promote a better understanding of the reform agenda and strengthen public confidence in efforts to improve service delivery.
As the reform process continues, sustained public awareness and engagement will remain essential to ensuring that citizens understand the changes being introduced and the role they can play in supporting improved public administration in Sierra Leone.
