Award-winning Sierra Leonean musician Drizilik has been unveiled as Africell Sierra Leone’s new brand ambassador in a partnership the telecommunications company says will promote local talent, engage young people and support community development.
The agreement was signed on Tuesday at Africell’s headquarters in Wilberforce, Freetown, in the presence of company executives, representatives of Afrimoney, Eminence Africa and members of the media.
Africell said the appointment reflects its continued investment in Sierra Leone’s creative industry and its strategy of working with influential personalities whose work resonates with young people.
The company’s Communications Manager, Kamanda Koroma, described the partnership as a celebration of Sierra Leonean creativity and excellence.
He said Drizilik’s success in the music industry, professionalism and growing international profile made him a strong fit for the Africell brand.
